Mission & Beliefs

Mission Statement

It is our mission to serve, educate and inspire our customers through our tireless support of local, organic and innovative food, wellness products and culinary creations. Alfalfa’s is a marketplace where products that are good for people, for producers and the planet are celebrated.

At Alfalfa’s, all are welcome and community is embraced.

Core Beliefs

Support Organic … We believe that organic agricultural practices are best for people and for our planet. Our product standards place organic and quality at their foundation.

Serve with Passion … We believe that service is at the heart of everything we do. We are driven to serve our customers, colleagues and communities with support, education, value and innovation.

Behave Ethically … We believe we must be ethical in all interactions with customers, colleagues, vendor partners and community members. We respect one another, embrace diversity and ensure everyone has equal access to opportunities.

Support Community and Environment … We believe it is our responsibility to enrich our local communities. We support and promote local, organic producers who are committed to sustainability, and we weigh our decisions against their impact on the environment.

Grow Profitably … We believe we must grow profitably to ensure our sustainability. Profits enable us to grow, provide jobs, increase job satisfaction and give back to our community.

Embrace Change … We believe that change creates success. We strive to be at the forefront of innovation and product development. We are nimble and flexible, and we learn from our mistakes.