Media Fact Sheet

All you need to know about Alfalfa’s


At the intersection of Broadway & Arapahoe in Boulder, Colorado

Store Hours

7:00 a.m. to 9:00 p.m. Monday through Sunday

Store Size

20,000 square feet of retail space (39,500 sq. feet for the total building)


Grew the retail square footage from 16,000 to 20,000 – Allowed for an expanded café, outdoor seating area, and the addition of a wine & spirits shop.


Approximately 200 full- and part-time jobs created in Boulder!


ProduceFloralBulkGrocery, Frozen, DairyCheese & SpecialtyJuiceSeafoodMeatCulinaryBakery, Sushi Bar, Coffee & Tea, Sandwich Shop and Wellness


Mark Retzloff, Barney Feinblum, Hugo van Seenus & Jimmy Searcy

Store Director

Dale Kamibayashi


1979 as Pearl Street Market. First Alfalfa’s opened in 1983 at Broadway & Arapahoe in Boulder.


Earth Day 2011 at Broadway & Arapahoe in Boulder

Unique Offerings

“Sustainable Values” – everyday low pricing on 100 grocery mainstays

Strong support of Colorado – producers, manufacturers & food artisans. Special sections featuring upcoming food brands from the local market.

Organic – we source organic and non-GMO foods whenever possible

Local meat & poultry – Grass-fed Lassiter Beef, Colorado pasture-fed chicken

Wine, Beer & Spirits – Only Boulder grocery store to sell wine, beer & spirits

Bacon – in-house smoker to hand-smoke the best-quality bacon in Colorado

Trifecta Coffee Machine – only at Alfalfa’s, a cup of coffee brewed to order

100% Organic Juice Bar – elixirs, smoothies, fresh juices and whole coconuts

Sushi Zanmai – Fresh-made sushi from a local favorite

Wood-Fired Oven – Fresh pizzas, roasted veggies & meats cooked in a wood-fired oven.

Home Baked Goodies – Scratch bakery using the finest ingredients

Exclusively Organic Milk – Produced without synthetic hormones or antibiotics

Cheese & Specialty – Largest selection in Colorado, cut-to-order

Community Room – An ever-changing calendar of education events, community activities and lectures

Center Stage Cooking Demonstrations – Alfalfa’s experts and local chefs preparing tasty meals with fresh, seasonal ingredients

Local Ownership

Close to 90% locally owned with a predominant base of Colorado shareholders


More than 8,000 linear feet of reclaimed Colorado Beetle Kill Pine throughout the store

Strive to be a Zero Waste store with composting & recycling throughout

Always source compostable, recyclable or made from recycled materials for store supplies

Maximize natural light to reduce lighting requirements. Lighting used are LED or CFCs for lower energy use

White roof for up to 18% greater energy savings

State-of-the-art environmentally friendly Glycol refrigeration system, which uses less energy and minimizes temperature fluctuation for higher quality food

Temperature is controlled throughout the store to avoid heat and HVAC loss

Stone used throughout the store was sourced from local quarries

Recycled brick and Original flooring from the old Alfalfa’s store reduces the use of new materials, and maintains integrity and historical significance of the building

About Alfalfa’s

Founded as Pearl Street Market in Boulder, Colorado in 1979, Alfalfa’s Market grew to be one of the nation’s leading-edge natural products retailers throughout the 1980s and 1990s. With 11 stores and an iconic reputation for being a community gathering place filled with an infectious passion for natural and organic foods, Alfalfa’s Market was acquired by Wild Oats Markets in 1996. Now, 15 years after the merger, Mark Retzloff, an original Alfalfa’s founder, Barney Feinblum, Hugo van Seenus and Jimmy Searcy have resurrected the Alfalfa’s name.

Alfalfa’s is a Boulder-owned and operated organic and natural foods market. With a modern store environment, Alfalfa’s has preserved the same passion, adherence to strict product standards and true community market experience that the original Alfalfa’s was known for.

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