Alfalfa’s Market, Inc. (“Alfalfa’s”) recognizes that privacy is very important to our customers, and we pledge to protect the security and privacy of any personal information customers provide to us. This includes customers’ names, addresses, telephone numbers, e-mail addresses, credit card and checking account information, and other personal information. Alfalfa’s agrees to use commercially reasonable steps to securely store any personal information collected.
Protection of customer privacy
Collecting personal information
Alfalfa’s may request that you provide information in store or on its website, including name, age, address, telephone number, email address, and purchase information and history. It is your choice to provide Alfalfa’s with your personally identifiable information.
Alfalfa’s may collect, store, and use aggregate data that does not contain personally identifiable information, such as demographic or statistical information. This aggregate data may be shared with and used by third parties to help us and our suppliers better serve and understand our customers. Alfalfa’s may collect personally identifiable information through passive methods such as cookies or alphanumeric identifiers that we transfer to your computer’s hard drive through the web browser. The purpose of this technology is to identify you when you visit our site so we can enhance and customize your online experience and for system administration, security and troubleshooting purposes.
Use and disclosure of personal information
By signing up for the Alfalfa’s “A-List” Loyalty Card or other programs sponsored by Alfalfa’s, or by using our website, customers agree to allow Alfalfa’s to use the customer’s personally identifiable information to contact the customer by various means about promotions, certain recalls, and other information of interest. Alfalfa’s may use the data it collects and personal customer information to create merchandising and promotional programs tailored around specific purchases, the frequency of store visits, volume of purchases, and other data. Alfalfa’s may also use the data it collects to investigate and respond to customer requests, concerns, and claims. Customers who do not wish to be contacted may notify us at any time either in writing, by telephone or in person at one of our stores.
Prevention of unauthorized access to, or disclosure or use of, personal information
Alfalfa’s takes commercially reasonable steps to maintain its security. Although we have appropriate physical, electronic and procedural safeguards in place to protect and secure the information we collect, information transmitted to Alfalfa’s is provided at your own risk.
Links to and from third party websites
Alfalfa’s abides by the guidelines established under the Children’s Online Privacy Protection Act. Alfalfa’s does not knowingly collect personal information from persons under 13 years of age; however, we cannot always determine the age of persons providing information. If you are a parent or guardian of a child under the age of 13 and believe he or she has disclosed personally identifiable information to us, please contact us to have this information removed.
If you have any questions or concerns, please contact us at 303-449-5343; e-mail us through the “Contact Us” section of our website at Alfalfas.com or write us at:
Alfalfa’s Market, Inc., 1645 Broadway Street, Boulder, CO 80302