Privacy Policy

Overall

Alfalfa’s Market, Inc. (“Alfalfa’s”) recognizes that privacy is very important to our customers, and we pledge to protect the security and privacy of any personal information customers provide to us. This includes customers’ names, addresses, telephone numbers, e-mail addresses, credit card and checking account information, and other personal information. Alfalfa’s agrees to use commercially reasonable steps to securely store any personal information collected.

Protection of customer privacy

We value our customers’ trust and we promise to safeguard the personal information our customers share with us every day through purchases in our store, the use of Loyalty Cards, Alfalfa’s gift cards, personal checks, debit and credit cards, entries in Alfalfa’s promotions, and visits to the Alfalfas.com website. Alfalfa’s will not release personal information about customers without their permission, except as required by law or legal process, or as detailed in this Privacy Policy.

Collecting personal information

Alfalfa’s may request that you provide information in store or on its website, including name, age, address, telephone number, email address, and purchase information and history. It is your choice to provide Alfalfa’s with your personally identifiable information.

Alfalfa’s may collect, store, and use aggregate data that does not contain personally identifiable information, such as demographic or statistical information. This aggregate data may be shared with and used by third parties to help us and our suppliers better serve and understand our customers. Alfalfa’s may collect personally identifiable information through passive methods such as cookies or alphanumeric identifiers that we transfer to your computer’s hard drive through the web browser. The purpose of this technology is to identify you when you visit our site so we can enhance and customize your online experience and for system administration, security and troubleshooting purposes.

Use and disclosure of personal information

By signing up for the Alfalfa’s “A-List” Loyalty Card or other programs sponsored by Alfalfa’s, or by using our website, customers agree to allow Alfalfa’s to use the customer’s personally identifiable information to contact the customer by various means about promotions, certain recalls, and other information of interest. Alfalfa’s may use the data it collects and personal customer information to create merchandising and promotional programs tailored around specific purchases, the frequency of store visits, volume of purchases, and other data. Alfalfa’s may also use the data it collects to investigate and respond to customer requests, concerns, and claims. Customers who do not wish to be contacted may notify us at any time either in writing, by telephone or in person at one of our stores.

Alfalfa’s will not sell, lease, share, trade or rent our customers’ personally identifiable information to any non-related companies or third-parties without your prior consent, except as required by law, to third parties investigating potential fraud or theft regarding your account or the use of our services, to our affiliates, agents, representatives and trusted business partners for the limited purpose of providing services or information to Alfalfa’s or our customers at our direction, or as otherwise set forth in this Privacy Policy. Alfalfa’s is not responsible for any additional information that you provide directly to any third party.

Prevention of unauthorized access to, or disclosure or use of, personal information

Alfalfa’s takes commercially reasonable steps to maintain its security. Although we have appropriate physical, electronic and procedural safeguards in place to protect and secure the information we collect, information transmitted to Alfalfa’s is provided at your own risk.

Links to and from third party websites

We are not responsible for the content or the privacy and security policies and practices of any third party websites accessible from a link on our website. Any personal information that you provide when accessing a third party website is subject to that third party’s privacy policy. Alfalfa’s is not responsible for information you provide directly to a third party.

Children

Alfalfa’s abides by the guidelines established under the Children’s Online Privacy Protection Act. Alfalfa’s does not knowingly collect personal information from persons under 13 years of age; however, we cannot always determine the age of persons providing information. If you are a parent or guardian of a child under the age of 13 and believe he or she has disclosed personally identifiable information to us, please contact us to have this information removed.

Contact Us

If you have any questions or concerns, please contact us at 303-449-5343; e-mail us through the “Contact Us” section of our website at Alfalfas.com or write us at:

Alfalfa’s Market, Inc., 1645 Broadway Street, Boulder, CO 80302

This Privacy Policy was posted and is effective as of August 24, 2011. Alfalfa’s reserves the right to add, modify, remove or otherwise change portions change our Privacy Policy at any time. The use of information gathered is subject to the privacy policy in effect at the time of use.