Assistant Store Director
A refugee from both the computer and the book industries, Jeff is excited to have found his way to beer, wine and spirits. He loves the history of what we consume and the magical combinations that can create a sum greater than its’ parts when you put the right food and drink together. As a sommelier, Jeff loves exploring the world of wine, especially the history and the growth of varietals and styles that have led to the wonderful wines of today. Jeff enjoys sharing that information and learning something new at the same time.
After getting his sommelier certification, he tried the online world of wine and spirits for a couple of years before ending up happily at Alfalfa’s, where he feels privileged to be able to talk to customers and vendors daily about all that is good and exciting in the world of wine, beer, and spirits. Jeff believes that Colorado, in general, and Boulder specifically, is one of the greatest areas in the world for the fast growing category of craft beer, as well as a hotbed of information and excitement about organic and sustainable production and consumption.
Jeff is currently studying for his Cicerone (beer) and Spirit certifications in order to keep helping our customers find the best adult beverage possible… He’s the perfect fit for us here and we couldn’t be happier to have his expertise! So stop on by and ask away – he’ll have the perfect recommendation for you.